Privacy Policy
Last updated: March 27, 2026
1. Overview
The Locksmith Locator ("we," "us," or "our") operates https://thelocksmithlocator.com. This Privacy Policy explains what information we collect when you visit our site, how we use it, and the choices you have. We do not sell your personal information to third parties.
2. Information We Collect
2a. Information You Provide
If you contact us via our contact form, we collect your name, email address, and the content of your message. This information is used solely to respond to your inquiry.
2b. Automatically Collected Data
When you visit the site, our servers and analytics tools may automatically collect:
- Pages visited and search queries entered on our site
- Referring URLs and browser/device type
- Approximate geographic location (country/region level, derived from IP address)
- Click events on phone numbers and outbound links (to understand how users find locksmiths)
We use Google Analytics 4 (GA4) for this purpose. GA4 uses cookies and similar tracking technologies. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
3. Cookies
We use first-party and third-party cookies for analytics and site functionality. Third-party cookies are set by Google Analytics. Most browsers allow you to refuse cookies or delete them. Refusing cookies may affect certain site features.
4. How We Use Your Information
- To operate, maintain, and improve the site
- To respond to contact form submissions
- To analyze usage patterns and improve search and directory quality
- To detect and prevent spam or abuse
- To comply with applicable laws and regulations
We do not use your data to send unsolicited marketing emails. We do not sell, rent, or share personal data with third parties for their marketing purposes.
5. Third-Party Services
The site uses the following third-party services that may process data on your behalf:
- Google Analytics 4 — website analytics (see Google Privacy Policy)
- Vercel — hosting infrastructure (see Vercel Privacy Policy)
- Supabase — database infrastructure (see Supabase Privacy Policy)
We do not display third-party advertising or embed third-party social media widgets that track users without consent.
6. Locksmith Listings
Business information displayed on this site (names, phone numbers, addresses) is sourced from publicly available records. We do not store end-user contact data when a user calls a listed locksmith via our site. Phone calls go directly between the user and the locksmith.
7. Data Retention
Contact form submissions are retained for up to 12 months then deleted. Analytics data is retained per the default GA4 retention settings (14 months). Server logs are typically retained for 30 days.
8. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data
- Opt out of analytics tracking (see Section 2b)
- Lodge a complaint with a data protection authority (EU/EEA/UK residents)
To exercise any of these rights, please contact us. We will respond within 30 days.
9. Children's Privacy
This site is not directed at children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy periodically. When we do, we will revise the "Last updated" date at the top. Continued use of the site after changes constitutes acceptance of the updated policy. Material changes will be noted prominently.
11. Contact Us
If you have questions about this Privacy Policy or your data, please reach out via our contact page.